Capital

• Finance

  GOAL: Achieve long-term financial sustainability of the Museum.

  • Strategy 1.1: Steadily increase number of constituents contributing to the Museum by expanding avenues of support and diversifying the present profile of the Museum audience through participation in both contributed and earned revenue streams.
    • Objective 1.1.1: Increase engagement (membership/supporters, program attendees, and visitors) by at least 2% annually to reach a total 10% increase over 5 years. Annually, 2021 – 2026
    • Objective 1.1.2: Create museum advocacy package for use by stakeholders to better tell museum story and needs to community leaders/representatives. FY 2022
    • Objective 1.1.3: Implement direct-mail outreach for new homeowners in the Town of Kennebunk, using town hall sales records. FY 2023
    • Objective 1.1.4: Deploy Artist-in-Residence Program to propel arts education programs. FY 2022
    • Objective 1.1.5: Create outreach story series inviting local constituents to share stories and experiences with audiences. FY 2022
    • Objective 1.1.6: Build ticketed workshop creative aging series offerings (particularly in the winter months, annually) for senior adults. FY 2023
    • Objective 1.1.7: Work with RSU21 and Kennebunk Recreation Department to develop children’s after-school program/camp at the Museum during the school year. FY 2024

  • Strategy 1.2: Create a culture of capacity of giving of time and talent among board members and volunteers.
    • Objective 1.2.1 Create framework of Service Enterprise to identify specific professional needs of the Museum that can be filled by volunteers. FY 2022
    • Objective 1.2.2 Appoint advisory committees from members of the community (based on Service Enterprise framework, 1.2.1) to counsel Board & Executive Director on various aspects of Strategic Plan & operations (i.e. Marketing & PR, Human Resources, etc.) FY 2023
    • Objective 1.2.3 Offer 1-2 internal trainings annually for Board, staff and volunteers re: donor development to keep practices updated and emphasize idea of “everyone is a fundraiser” FY 2023
    • Objective 1.2.4 Practice stewardship strategy through Board member participation in Thank You appeals twice/year. FY 2022

  • Strategy 1.3: Responsibly invest in the Endowment through philanthropy, legacy giving and sound investments to a level that supports Museum operations, ensures financial stability and fulfills adequate levels of staffing. 
  • • Objective 1.3.1 Invest $450,000 raised from 2016 Capital Campaign in Endowment account, adding to current $2.5 million position. Cash is currently secured in capital fund account after all pledges were received by 2021. FY 2023
    • Objective 1.3.2 Emphasize legacy giving by hosting one investment/estate planning workshop per year and building website and marketing materials specifically for this program. FY 2023 – 2024

  • Strategy 1.4: Strengthen and diversify revenue streams by seeking out major grants, gifts and business support to expand access to and delivery of the Museum’s mission.
    • Objective 1.4.1 Diversify museum store revenue by investing in Museum-created products based on collections (i.e. historic recipe book, holiday cards, Edith Barry biography, reproduction clothing) FY 2022 – 2023
    • Objective 1.2 Grow relationships with affiliate organizations and local nonprofits to partner in fundraising. Continuing.
    • Objective 1.3 Explore/advocate for potential annual funding for Museum services. FY 2023
• Collections

  GOAL: The Brick Store Museum will expand opportunities for engagement with the collection and enhance the collection through acquisition, preservation, and research.

  • Strategy 2.1: Improve online access to the collection through continued digitization while investing in and optimizing technology that will aid in outreach and preservation.
    • Objective 2.1 Purchase new server to support growing collections/archival database. FY 2022
    • Objective 2.1.2 Apply for IMLS grant to hire temporary part-time Collections Assistant to increase digitization of the archival collection and catalogue it into PastPerfect. FY 2024
    • Objective 2.1.3 Put searchable archival finding aids on Museum website. FY 2024

  • Strategy 2.2: Grow the conservation budget for collections care by raising awareness of need through public discourse, donor support and annual budget allowance.
    • Objective 2.1 Offer behind-the-scenes tours and social-media-based content highlighting the varied needs of the Museum’s artifacts to inspire community ownership and support. FY 2023
    • Objective 2.2.2 Create fundraising and education mini-crowdfunding campaign around annual collections conservation treatment (annually). Continuing.
    • Objective 2.2.3 Cultivate major gift opportunities to support Collections Care. FY 2023 – 2025

  • Strategy 2.3: Modernize the preservation environment of collections storage through investments in new storage equipment and improved climate control.
    • Objective 2.1 Purchase new artwork storage system to replace aging system, rehouse the collection. FY 2022
    • Objective 2.3.2 Write NEH grant, Maine Humanities Grant, and Maine Community Foundation grant to support the installation of climate control (with accompanying updates) in Kimball House. FY 2023 – 2024
    • Objective 2.3.3 Cultivate support for Kimball House Capital Campaign (Objective 3.4.2) by community and major donors through behind-the-scenes tours, social media content, and guest-lectures on historic building preservation and conservation of historic textiles. FY 2024

  • Strategy 2.4: Lead the community effort to build and illustrate knowledge of historically-marginalized communities in Southern Maine through organizational partnerships, research and active collection.
    • Objective 2.1 Create exhibits and programs to highlight work of Cape Porpoise Archaeological Alliance and other local archaeology projects to expand historical narrative. Continuing.
    • Objective 2.4.2 Support research by local grassroots groups seeking to fill in local BIPOC history for southern Maine, including building a Museum-based web database of local historical formerly enslaved people. Continuing.
    • Objective 2.4.3 Staff outreach to historically-marginalized communities in Maine to guest-curate exhibitions, contribute artwork to exhibitions and carry out educational programs at the Museum. Continuing.

   

• Facilities & Campus

  GOAL: To modernize and preserve our buildings and land in a socially responsible and environmentally respectful manner to enliven the campus and create a greater sense of belonging for the community.

  • Strategy 3.1: Establish and sustain an Annual Maintenance Plan for the Museum campus supported by the annual budget.
    • Objective 3.1 Budget $10,000 annually for maintenance projects. FY 2023
    • Objective 3.1.2 Centralize one Maintenance Log (out of multiple current tracking systems) to track any work done by year in order to develop timeline of rotating building upkeep and preservation. FY 2023

  • Strategy 3.2: Establish and sustain a Deferred Maintenance Plan to formalize capital works to be completed over five years.
    • Objective 3.1 Conduct an audit of the entire Museum facility. FY 2023
    • Objective 3.2.2 Prioritize deficiencies based on safety, programmatic needs and operational efficiency. FY 2023
    • Objective 3.2.3 Acquire funding for priority maintenance project and carry out selected project. Continuing.

  • Strategy 3.3: Establish a long-range Green Plan so that the Museum becomes more environmentally conscious of materials and utility usage; and reduce its carbon footprint to ensure environmental sustainability.
    • Objective 3.1 Conduct an internal green audit of the Museum’s operations and facilities to determine weaknesses. FY 2023
    • Objective 3.3.2 Review 2019 Energy Audit of the Kimball House to continue to improve efficiency in that building, parallel to the renovation of the Kimball House for collections and programming use. Continuing.

  • Strategy 3.4: Establish a campus wide plan that considers the evolution of our spaces, integrating the historic buildings and land to respond to the Museum’s growth and increase accessibility to its resources.
    • Objective 3.4.1 Create Campus Plan, through planning sessions with staff, Trustees and stakeholders, to establish long range plans for all five Museum buildings and its outdoor spaces. FY 2022
    • Objective 3.4.2 Ensure the renovation and preservation of the Kimball House for programming and collections use and expansion. FY 2021 – 2025
    • Objective 3.4.3 Launch 3-year, $1 million Capital Campaign to fund renovation of the Kimball House (with additional funds remaining to be placed in continuing Maintenance Fund). FY 2023
    • Objective 3.4 Fund study for the potential of installation of accessible elevator for public and staff use. FY 2024
    • Objective 3.4.5 Recruit a community-based Historic Garden Committee to research and install historic 1850s garden at the front of the Kimball House, enhancing our outdoor learning space. FY 2024