Over the course of four months in 2018, the Brick Store Museum Board and staff considered a new logo for the Museum. Because this special place means different things to different people, finding one symbol to represent the Museum was incredibly tough.
So what did we want to say?
The previous logo – our “Museum block” – served its purpose from the early 2000s to reinforce the fact that the museum was made up of four buildings (not just one). Now, nearly 20 years later, the Museum has the opportunity to look back on its work and chart our course for the future of history.
Our updated logo speaks to the Museum’s mission: to ignite personal connections to local history, art and culture.
The Spark – the museum is the spark that “ignites personal connections to local history, art and culture.” Its three colors (red, yellow, blue) blending together represent history, art and culture
and how they intersect here at the Museum and throughout the world. The warm and friendly image is meant to be accessible to all ages, because the Museum welcomes every age from 1 to 101. It is uniquely our own symbol – and since Kennebunk and the Museum mean different things to different people (and we celebrate that), assigning a familiar image would not work.
To you, it might also look like a flash bulb from a camera, a thought bubble, a flower blooming….not what was intended, but as a Museum that celebrates ideas, evolving thought, and shared experiences, why not have a logo that means different things, too?
Colors & font – the blue color and serif font pay homage to Edith Barry’s landmark founding of the Museum as a single woman in 1936. The style and color are reminiscent of the Museum’s original 1936 hand-drawn logo (by Barry).
The colors of the spark carry similar meanings: primary colors, when mixed, become every other color we can imagine. The same can be said for history, art and culture – when mixed, can explain each one of our human experiences.